On 23 May, in Mexico City, the #MarchIAm132, organized principally by means of social networks managed by students at the Iberoamerican University and students of more than 15 other higher-education institutions (private and public) of the capital, protested for the democratization of communication media, particularly private television. The originally planned rally progressed into a march in which participated some 15,000 persons, according to the Secretary for Public Security of Mexico City. Accompanying the students also were well-known cultural, artistic, and academic figures.
The call for the group #IAm132 was reproduced in at least 12 cities of the country, where hundreds of youth also protested in favor of an equitable coverage of the electoral process by communication media. Although the event sought to be nonpartisan, in some cases youth protested against the Institutional Revolutionary Party (PRI) and its presidential candidate, Enrique Peña Nieto, together with his relation to the Televisa conglomerate.
This relatively new process had already had a first march on 18 May which also sought media openness. #IAm132 was catalyzed by the visit of Peña Nieto to the Iberoamerican University, when he was booed by youth in light of the fact that the PRI and Ecological Green Party of Mexico (PVEM) challenged the idea that the boos had originated in students at the university. In a video entitled “131 students of the Ibero respond,” students from the institution showed their credentials to respond to these accusations, and this video became a launching point for collective action.
For more information (in Spanish):
Democratizar medios de comunicación, clamor de #YoSoy132 (La Jornada, 24 de marzo de 2012)
“#YoSoy132″, también en Puebla, Mérida y Saltillo (El Universal, 23 de mayo de 2012)
Jóvenes en 12 estados del país hacen réplica a las protestas de #YoSoy132 (CNN México, 23 de mayo de 2012)
Elecciones 2012: Jóvenes despiertan y no son 132 (Vanguardia, 23 de mayo de 2012)
Los jóvenes indignados mexicanos ya levantaron la voz (CNN México, 22 de mayo de 2012)